Grooming Made For South Asian Hair

Hold and Finish Crafted For You.
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Hair That's Easy To Restyle

The Standard You Deserve.
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Our Best selling Products

Styling Pomade | High Hold, High Shine Styling Pomade | High Hold, High Shine
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Styling Pomade | High Hold, High Shine
$24.62
$24.62
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ALL-DAY HOLD. HIGH SHINE. ZERO FLAKES. The classic high shine pomade. Strong hold, a clean glossy finish, and a transparent gel that smooths even the most unruly hair. Why you'll...
Matte Pomade | High Hold | Matte Finish Matte Pomade | High Hold | Matte Finish
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Matte Pomade | High Hold | Matte Finish
$19.65
$19.65
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HIGH HOLD. TRUE MATTE. Strong hold, matte finish, no shine. The all-rounder for an effortless, casual look that stays put all day.   Why you'll like it High hold that...
Matte Clay Max | Extra High Hold | Matte Finish Matte Clay Max | Extra High Hold | Matte Finish
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Matte Clay Max | Extra High Hold | Matte Finish
$19.65
$19.65
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EXTRA HIGH HOLD. EXTRA MATTE. FOR GUYS WHO ARE SERIOUS ABOUT THEIR HAIR. Our strongest hold with no shine, built to keep a range of styles in place all day....
Matte Clay | Medium Hold | Matte Finish Matte Clay | Medium Hold | Matte Finish
Matte Clay | Medium Hold | Matte Finish
$19.65
$19.65
BUILT FOR TEXTURE, AND GRIP. MEDIUM HOLD. TRUE MATTE. A medium hold everyday styling clay with beeswax and coconut oil. Natural grip, zero shine, and hair that still moves.  ...

Built By South Asians, For South Asians

JAWAN started with a simple question: why was there nothing made for South Asian hair? With nearly a billion South Asian men worldwide, we decided it was time to build it ourselves. We're starting with four tried and tested essentials, so you look Jawan and feel good doing it.
Our Story

What's in the jar

Thoughtfully selected ingredients for better grooming.

Bentonite clay

Bentonite clay

Absorbs excess oil and gives hair grip, for a true matte finish.

A mineral clay formed from volcanic ash.

Matte Clay Max Matte Pomade
Argan oil

Argan oil

Conditions hair underneath our strongest hold.

Rich in vitamin E and fatty acids.

Matte Clay Max
Coconut oil

Coconut oil

A coconut derived conditioning agent that adds softness underneath the hold.

Matte Clay

The Full Range

BUILT FOR SOUTH ASIAN HAIR

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STACK YOUR ROUTINE

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Curated Bundles

FULL RANGE FULL RANGE
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FULL RANGE
$62.68
$83.57
$62.68
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EVERY HOLD. BOTH FINISHES. THE FULL EXPERIENCE OF JAWAN IN ONE BUNDLE. This is every product we make. All four holds and both finishes, matte and high shine, at the...
Matte Hold Trio Matte Hold Trio
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Matte Hold Trio
$47.26
$58.95
$47.26
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YOUR HOLD CHANGES THROUGHOUT THE DAY. SO SHOULD YOUR PRODUCT. The full matte ladder in one order: medium, high, and extra high hold. Stop guessing which strength you need. Why...
Hold & Shine Duo Hold & Shine Duo
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Hold & Shine Duo
$38.31
$44.27
$38.31
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MATTE ONE DAY. SHINE THE NEXT. WHY PICK A LANE. Our strongest matte hold and our high shine pomade. Opposite ends of the range, on purpose. Why you'll like it Two...
Everyday Duo Everyday Duo
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Everyday Duo
$33.58
$39.30
$33.58
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YOUR FIRST TWO HOLDS, SORTED, SO YOU STOP GUESSING Matte Clay for relaxed days, Matte Pomade for sharper ones. Two matte holds, one order. Why you'll like it Medium and high...

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Grooming made easy for South Asian men, pomades and clays crafted with heritage ingredients like Indian healing clay, argan oil, and beeswax. No parabens, no sulfates, no shortcuts.

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